Chris Windle

copywriting, journalism, communications

Copywriting & PR

Brands need content that counts and I’m here to provide it online and in print. I have years of experience working with B2B, B2C and purpose-driven organisations. I’ll review what you’ve got, work out what you need and then come up with the goods.

I’ve edited customer magazines, written websites, blogs and eBooks, managed emails, created sponsored content, and developed communications strategies.

Take a look at some examples.

Purpose driven

Common Fund for Commodities

I developed a communications strategy for the impact investment organisation and produced articles, newsletters and thought leadership pieces highlighting their work with smallholder farmers, for example:

UNITAR and the EU

I co-authored a communications strategy designed to increase engagement with the Sustainable Development Goals in Cyprus. If you have several hours to kill you can read it here:

Housing Solutions

I regularly help the housing association with annual reports, resident communications, letters to MPs (which bagged them a visit from Theresa May) and speeches for the CEO.

I’ve also worked on UX and web copy for Teach First, the Carbon Trust and the British Council.

B2B

Create Engage

Working with the marketing agency I’ve produced content including email campaigns, newsletters, blogs and eBooks, for a range of professional services firms.

I’ve covered topics such as automation, tech transformations, recruitment, financial modelling, XaaS pricing and lots more. I specialise in making dry, complex subjects accessible and interesting. Here are a few examples (some of which are ghost written for other people):

I’ve also written UX copy, landing pages and blogs for companies including fscom, Albany Beck, Muuto and Novasecta.

Career Conversation

I helped the start-up create a library of content that supports companies to engage employees at every stage of their careers.

B2C

BT TV

I was deputy editor of BT TV’s entertainment and sport magazine and website, which included taking charge of the weekly customer sports email, The Friday Fix, and writing scripts for show promos. Here are some of the words I threw together.

Sport:

Entertainment:

lastminute.com

Alongside writing for its customer magazine, I came up with the editorial concept for lastminute.com’s travel guides and wrote quite a few of them, including one:

Huffington Post

I’ve created sponsored content for brands including:

Zoopla

I’ve put my housing expertise to good use for the property portal:

Channel 4

I helped to put together content for Channel 4’s Paralympic coverage. Including comparing two of England’s greatest goal scorers.

I’ve also provided words for posh-shirt shop Charles Tyrwhitt, health and beauty giant Superdrug and the nation’s favourite commercial cleaning franchise Minster Cleaning.